5 Reasons to Use LinkedIn

1. A Good Way to Network

LinkedIn can help you build a virtual network of contacts. While it’s easy to lose a business card, a connection on LinkedIn will always be there. This could prove valuable if you are looking for a job at some point in your career.

2. Recruiters Use It

Whether you’re actively searching for a job or not, LinkedIn is a great way to connect with recruiters. Up to 87% of recruiters regularly use LinkedInto find active and passive job searchcandidates, and 35.5 million people have been hired by someone they connected with on LinkedIn.

3. Research Companies

LinkedIn is also a great way to research companies before you applyand interviewfor a position. By looking over a company’s LinkedIn page, you can learn a lot about its culture, mission, and even hiring trends.

4. Join Groups That Provide Support

LinkedIn offers interest-based and professional groups, which can be a great place to connect with others. You can start a discussion, offer your insights, or simply ask for help.

Joining groups can also help you grow your networkand connect with people you wouldn’t otherwise have a chance to meet.

5. Find Informative and Helpful Posts

While other social media platforms tend to focus on people’s personal lives, LinkedIn’s emphasis is on the professional. It features business news, as well as motivational or educational articles on various professional topics, and you can learn quite a bit with some brief, daily scrolling.

Worth It

Whether you’re an individual looking to build your network or a job seeker that’s looking for information, you may find help through LinkedIn. As with any social network, you’ll need to make sure you use it wisely and don’t get sucked into continually refreshing your feed. But a small investment on the site could bring rich dividends for your career or business.

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